NEXT advert

Media Forms

What techniques does the ad use to persuade the audience to shop in Next?

The advertisement uses various techniques to persuade the audience to shop in Next for example the long shots on the model. The long shots give a direct and complete view of the product. LS reveal a lot in terms of its quality and it shows every corner of "New York's rich fashion from the graffiti and street art to the city's cafe culture". This appeals to audiences because now they can experience "New York's rich fashion" in London.

 Low angle shot increases the reputation and the quality of the product which persuades the audiences to shop in Next because it has the quality products which you won't find anywhere but in Next.

Music used "Heart of Glass" released in the 80s which was one of the huge success by Blondie also gives an huge advantage to the brand as audience with the taste of 80s music identify with it.

Media Audiences

Who are the target audience for this ad?

The target audiences for this advert are primary audiences: Women- 18-25 year’s old appeals to women who want to explore the New York's rich fashion in Next, shopaholics, sophisticated, models. it is for this age as they are the ones that can afford these clothes as many other people do not have money for these sorts of clothes It also targets upper class, working women B/C (socio-economic) and 6-12 year old children. many of the people that will be attracted with this extract are people that love to shop and that are fans of the clothes from next. i also believe the target audience for this advert are ladies that want to look glamorous and pretty like these ladies and i believe that men might also watch this advert as their are pretty females in this text (female gaze)