BBC NEWS ANALYSIS

      What techniques are used to establish the texts genre?

There are many different techniques that are used to establish this texts genre for example, the question and answers time make it obvious that it is a documentary genre as they are asking him questions and it is a real life situation, this is not made for the viewer’s eyes as everything that has been shown was done. Another way this is shown to be a documentary is by the use of a voice over, this voice over narrates everything that is being done and had been done and anchors the images for example before they were asking Rupert Murdoch the questions they had a shot on a telephone and the narrator was telling the audience about the phone hacking scandal this was at 2.15 minutes, this engages the audience as then the audience will know what is going on exactly and how everything had started. This links to Blumler and Katz uses and gratifications theory as the hard news is informing and education the audiences about what is happening around the world.

      How are people represented in the extract?

In this text people are represented in sophisticated ways, the main presenter that is there at the beginning of the news is very serious. He is wearing a grey suit which connotes him being a very top class man and has very strong emotions. This could also connote that he might be wearing the uniform for the corporate news world. He is dressed very smart and looks very neat so that he is presentable for the show; this shows that BBC news is disciplined and is very serious about the way they look. The lady that is also shown at 0.58 seconds is also dressed in a dark grey suit, this connotes that grey could be the corporate uniform as mentioned before. BBC shows women as independent people as people normally see women as a piece of eye candy and just something to fantasize about, but in this text women are shown to be independent and are shown to be strong leaders.

 As seen in this extract the BBC only employ people that can talk English without an accent, this is represented in a bad way although they have different race people they do not employ anyone with a bit of an accent, this could offend many people as they might have the knowledge and might know everything about the news but might not get employed because they might not have the “English accent”. Another way people are represented in this is by being rich and wealthy, this is because at 0.09 seconds the audience is informed that Rupert Murdoch is a wealthy man and he is shown in his car with his wife and they both do not pay any attention to the camera, this makes the look as if they are to rich and to important to look at a camera.

3    How is this text typical of BBC output?

This extract is typical of the BBC output as they have the logo on the top left hand side, every episode and every time the news is on the logo is always on the top left hand side. The BBC logo is there so that if audiences were to miss the news and were to watch it on streaming sites such as YouTube and BBC iplayer the audience would know that it is by BBC and therefore the audience would watch the news on the channel. The sound used in this text is non digetic as the introduction sound is loud and it adds a lot of effect to the dialogue. In this extract the same people are used on a daily basis, the people that are used are professional and have been working with new report shows for a matter of years.

As seen the only people that every work with BBC are people with an “English accent” this shows the world that these news corporation sites are not racist as they have multicultural people presenting for them but on the other hand the new reporters have to know proper English and must have an English accent to work with the BBC. The structure is always the same with the BBC as they always have a little intro with non diegtic sound but always go straight into the story, from here the main introduction comes and then they talk about the main story first. The BBC does not wait and introduce themselves to the audience but waste no time and go straight into the story.   

4      Who are the target audience and what uses and gratifications does the text offer?

The target audience for this extract are people who want to know what’s going on in the world and how much the world is changing. Many different age groups watch BBC news from 14 onwards.  The social class that mainly watch the news is B/C this is because they can watch television at home and they have the time to watch it, on the other hand BBC news are also on the radio so people can listen to the news whilst at work or driving somewhere as well. The psychographics of this target audience are all varied as all sorts of people can listen to the news educated or people that are not educated as they can tune in to the radio or can listen to it at work. Most people watch the news when they come home and it’s on the television. BBC is also on free view so that people get trapped in and so that they get more viewers than others news channels such as sky news.