Sunday 15 April 2012

ANUVAHOOD trailer analysis



What techniques does the trailer use to catch and hold the attention of the viewers?
This trailer uses flashing images to catch the viewers’ attention, and also the trailer uses these flashing images to introduce all the main characters of this movie. This gives the viewers a good insight of who is in the film. Also funky colored text appears with different phrases for example “He thinks he’s got the moves” This draws in big attention to the viewers. Also the text appears with reviews from newspapers and a rating is given which shows viewers that this movie may be well known. this trailer also uses a lot of comedy aspects and this will get viewers watching as they have made two other films adulthood and kidulthood and this is the funnier version of it therefore as they are showing a lot of comedy in the advert many people would watch and they would also show their friends to watch it as well. another way it catches the eye of the audience is by using short and quick shots which are relevant for example when the all say Kenneth, many different actors of the film say his name but it has a quick and smooth flow to it.  

How are youths represented in the trailer?
The youths in this trailer are shown to be very uncaring, irresponsible and up to no good all the time. They are portrayed in a negative but funny sort of way. They are also seen as dangerous as in one of the scenes a young boy is carrying a knife to sort out his problems and this automatically gives a negative view on youths. the youths in this trailer are also portrayed to be not respectable as the main actor is talking to the shop keeper like he is some sort of idiot, this is very rude as it shows they do not respect their elders which is not always the case. of the elderly were to see this trailer it would have a bad impact on youths as they would think all youths are like that and they would feel that youths are not respectable at all.   

Who is this trailer aimed at?
This trailer is aimed at young youths around the same age of the young actors in this trailer. So the trailer is mostly aimed at teenagers and also young adults. There are a few scenes and strong language which also indicates that this film is aimed at an older target also the story to this film is very grown up and is another reason why it may be targeted at an older audience. this trailer is mostly for youngsters from the age 14 and over as they would all understand this comedy and as they would all enjoy it, another age group that would enjoy this are older people such as people that prefer a good comedy, this may be because it could take them back to their childhood and they could be out of reality and could have a sense of escapism.  

What characteristics of Hollywood can be seen in the trailer?
In this trailer there is barely any characterises which match up to a Hollywood trailer. This is obviously shown in this trailer as it is filmed in a council estate area and public transports are used whereas with a Hollywood trailer it would be set some where more posh. A characteristic which is Hollywood would be the review of a magazine of the movie and also this movie shows the film character’s name towards the end. This film is very low budget which is very opposite to a Hollywood movie.

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